A program for practitioners
Bring the work you love into the world.
RITE is a six-month rite of passage, from the people who know you to the people who need you.
Start a Conversation See the program ↓There’s something you want to share.
You can be good at what you do and still struggle to reach beyond the people who know you.
You explain your work, put offers out, ask people to work with you, and little comes back. Over time, it wears you down.
What’s often missing
The authority you already have.
When you talk about your work or shape an offer, it’s natural to start with the process: the training, the steps, and the method.
But the qualities behind your work, and what you’ve learned elsewhere, often get left out.
How I recognized mine.
I’d spent years writing cold outreach campaigns that brought meetings onto other people’s calendars. Yet I couldn’t do it for my own chanting work. I didn’t think my sales background was spiritual enough to belong there.
When I took inventory of my working life, I realized the two were meant for each other. For the first time, I could see a business that would carry me and still feel like me.
I shaped both into one new offer, and built a campaign around it. Within days, people I’d never met were landing on my calendar. Most evenings, I check my laptop to see who’s booked.
17+ years in sales and messaging
5+ years in energy medicine facilitation
Six months to the people who need you
It took more than twenty years to find my way through.
Now I’ve made it into a rite of passage for you.
RReveal
IIntegrate
TTend
EExpress
RITE
The opening. We begin in chant, so you can step out of how you usually see your work and feel it in your heart.
Reveal See what’s already yours.
We find the qualities that are yours and name them, through a small daily practice, story games, and an inventory of your whole working life.
The reveal map. By four weeks, you leave with a written map of where your work could go, and how to get there. You can stop here, or keep going.
Integrate Bring your worlds together.
We bring your qualities and your experience together into one offer, shaped around the people who need it, in words that sound like you.
Tend Practice. Play. Refine.
You send your outreach and have the conversations. People reply, ask questions, hesitate. We bring it back and keep refining.
The first threshold. By about three months, your offer is out, and conversations with people you’ve never met are part of your week. We mark it in chant, so the change settles in. You can stop here, or keep going.
Express Make your work felt.
Over the next three months, your story catches up with your offer, wherever people find you. You keep learning from what comes back.
- How you introduce yourself
- Your profile
- Your site
The closing. By six months, the people who need your work are coming to you. You’re not carrying it alone anymore. It carries you, too. We close in chant, and you go on your way.
How we work
Serious work can be playful.
The parts we keep to one side tend to come out in play: a story game, a question followed a little further, a conversation rehearsed until it makes us laugh.
Matt almost didn’t mention the thing that set him apart.
He wanted other professionals to refer clients to him, but inviting them to coffee one at a time wasn’t working, and he was discouraged. “I work with my clients holistically,” he told me. “Everyone in your field says that,” I said.
Then he mentioned, almost in passing, that he was a founding member of a network of experts. Whenever a client needed more than he could give, he knew exactly who to bring in.
We built an email campaign around it. His calendar filled, and he found the referral partners he wanted. Before long, some of his colleagues reached out to me for help.
What sets your work apart often shows up in something you mention in passing.
RITE is new, so the first people to go through it pay founding rates. Those rates will go up once it’s proven.
Reveal
Your qualities in words, and a map of where your work could go.
4 weeks · 2 sessions and a reveal map
$555
The first threshold
An offer out in the world, and conversations beyond the people who know you.
3 months · 6 sessions, every other week
$1,875
The full rite
A business built to carry you.
6 months · 12 sessions, every other week
$3,333 up front, or…
$3,750 if you continue after three months
Sessions are an hour.
All three include open hours, about once a month. If you begin with Reveal, it counts toward the rest.
Pay in full, or split it into installments at checkout. Payments are final. See the terms.
The first threshold and the full rite include short drafts for feedback between sessions. We work out together who to reach and what to say. You send the messages yourself, or through a service you choose and pay for separately.
The first step
What have you been wanting to figure out?
Tell me a little about your work and where you’d like a hand. I read every response myself, and at the end you can book an intro call.
Start a Conversation